SITE EXPANDS INTO NEW MARKETS
Specialist global association for the incentives sector SITE, which GVST is a member of, has announced the formation of two new chapters – SITE Midwest USA and SITE Poland. The additions bring the association’s chapters worldwide up to 29, uniting 2,000 members from 90 countries.
SITE president Rhonda Brewer welcomed two new chapters to the network. “We found that many people in the Midwest were not participating in SITE because there was no local chapter in their region. SITE Midwest USA allows us to expand our presence and grow our membership by reaching a group of industry professionals that aren’t geographically aligned with existing chapters in Chicago, Texas or Minnesota.”
The US Midwest region is home to the national headquarters of thousands of companies who use incentive rewards, including 22 Fortune 500 companies, well known global brands such as Anheuser-Busch, Energizer, and Monsanto, and some of the country’s top incentive planning companies.
“We felt it was important to establish a SITE chapter to more personally reach and support members’ desire for continuing education opportunities closer to home,” added Erica DeBarr, Sr. programme and meetings manager at CenturyLink and nominee for president, SITE Midwest.
Incentives sector professionals in Poland, meanwhile, are looking to expand their market and to establish a chapter that will allow local experts to leverage the support and knowledge of the SITE community.
“SITE Poland is the result of the effort of many professionals from the Polish MICE industry. Being affiliated with the global organisation, we hope to gain the knowledge that will help us to function better,” said SITE Poland board member, Krzysztof Michniewicz, CEO/president, ICP Group S.A.
“Our membership will enable us to use the experience of our colleagues from more mature markets, as well as promote Poland not only as a destination for the incentive industry but also as an important source of incentive clients for the western markets.”
In addition to the new chapters, SITE has also approved name changes for the former SITE UAE, now known as SITE Arabia, and the former SITE South Africa now named SITE Southern Africa. The changes were made to better reflect member base in the regions.