9 reasons why Italy is a great destination for the MICE industry

Italy has always been an ideal destination for meetings, congresses and incentives. Thanks to its largest European convention and exhibition centres, to more than 220 luxury 5 stars hotels located in the most beautiful areas of the country and, last but not least, to its thousands of congress centres, Italy can easily host millions of business events. Furthermore the Italian offer can count also on different structures such as antique palaces, castles, historic residences and villas that are perfect for meetings, congresses and gala dinners.

We listed below 9 of the main reasons why Italy could be the best option for your events:

1.   Accessibility

Italy can be easily reached from anywhere in Europe via flight, car, train and cruise ships. For example UK is linked to 29 airports in Italy.

2.   Incomparable Post-Congress destination

With its artistic heritage, the culture, the full program of international events and the incredible selection of venues for sophisticated banquets activities, Italy is a great destination post-congress. Do not forget that Italy has 51 World Heritage Sites, number that makes the country the first one in the world.

3.   Quality/price ratio

Italy can also offer not expensive solutions and destinations with interesting quality/price ratio. You can also consider that the cost of living in Italy is below the European average.

4.   Wine and Food

Each region has a food and wine tradition that represents one of the main aspects of the offer both in terms of quality and for the wide range of products available.  Food and wine in Italy are based on the Mediterranean diet and a healthy balance of fresh ingredients.

5.   Italians are really friendly

And they are also the sunniest people in the world. Maybe it is because of the weather mixed with the local culture and tradition, that is traditionally open to any guests and artists. This attitude helps a lot to create the right atmosphere for any occasion.

6.   The Weather

Italy attracts all the benefits of the Mediterranean climate, that is the best weather in the world. This means that even during the winter season, you can still enjoy days with sun and moderate temperatures.

7.   Great Events

Milan is hosting the Expo 2015 and this creates a tremendous attention by international media and increased a lot the interest of the city. Whether in sports, politics or culture, great events automatically generate high interest for the destination.

8.   Exclusivity

Italy appears so attractive with its striking historical and cultural buildings for corporate events since the demand of unique locations, that can be exclusively used as venues for events, is exponentially growing.

9.   High Organisation skills

Facilities and services offer a highly efficient and very well organised system. Most important, events are professionally organised and meet the highest European standards by Convention Bureaus, Congress Buildings and Centres, PCOs and DMCs.


Some Ideas for your next event

Talking about Rome, consider the wonderful Villa Miani with a great view of the city, or the ancient Ara Pacis, or one of the wonderful museum like MAXXI that can easily host 3.000 guests.

Special incentive activity to be done in our destination

River trekking at the «Gole dell’Alcantara» in Sicily.

Cycle tours of the enchanting Tuscany country side in the Siena region.

An intimate contact with nature on barefoot, in the Aosta Valley.


For any additional info please contact the GVST Group or its DMC GreenIT at:

Email: info@gvst.it; dmc@gvst.it

Phone: +39 06 2246561

Website: www.gvst.it